THE IDEA
The idea behind You Are Seen
We make apparel around single messages. Each one is written so it can matter to the person wearing it and reach the person who happens to read it.
Why words matter
Most of what people need to hear is short. A sentence at the right moment can change the shape of a day, and it rarely arrives from the person who needs it most.
Why clothing
Clothes go where conversations do not. Worn in a queue, on a platform, across a room, a message can travel further than the person carrying it intends.
Two directions at once
A small line on the front for the person wearing it. A larger one on the back for whoever is behind them. Same words, two readings.
Philosophy
Wear something you may need yourself, and someone else may need to see.
We are not a campaign or a cause. We make good clothing with something to say, and we try to say it plainly. No slogans about fixing anyone, no advice, no claims we cannot stand behind.
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